BFGoodrich tires is helping Shaun White upgrade his driving skills - in Shaun's words, "To be honest, I'm terrible." The first few episodes are available now at bfgoodrichtires.com/shaunwhite
In Episodes 1 – 3 we see Shaun getting to know TeamBFG drivers. He rides shotgun with rally driver Lars Wolfe in a Time Attack Evo and with Formula D champion Sam Hübinette in a 600hp Dodge Viper. Coming soon, Episodes 4 and 5 show Shaun’s first attempts behind the wheel. Is he really that bad with the clutch? Can he handle Samuel Hübinette’s 600-hp Viper?
In addition to the story content there an interactive video we've called Shaun’s Interactive Thrill Ride. It captures Shaun's first ride in the 600-hp viper which is priceless. There are cameras on Shaun's face and from a helicopter, plus visualizations of speed, g-force and his racing heart rate.
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