The idea of going from feeling on top of the world to feeling like your stock was approaching an expiration date just seemed crazy. Suwan navigate the challenges of growing older. In The Groove is a community that celebrates and engages these women as the evolving and relevant women they are. Especially not any online destinations that reflected the kind of women I know and love: smart, stylish, interesting, and wickedly funny. Enter Get In The Groove … a lifestyle destination for age-defying women. One Kings Lane launched in March and an industry was disrupted. Susan remains a strategic advisor to the company. Like all great origin stories, I was inspired to create One Kings Lane because of something personal. My Susan Feldman Gif passion is to shine a Ioana Ginghina Gif on the talent, beauty, vibrancy and genius of age-defying women.